ACMSO – trendspiremedia.com

Inspiring Med Students: How ACMSO used Influencers to Spotlight Scribing as a Career Path

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Objective: ACMSO aimed to capture the attention of medical students by introducing them to the career-enhancing opportunity of becoming a scribe. The goal was to build awareness and interest in this career path, highlighting how it could benefit their future careers.

Strategy: We developed a focused influencer marketing campaign, partnering with influencers who have strong followings among medical students. The influencers shared their own stories and insights about the benefits of being a scribe, emphasizing how it can serve as a stepping stone in the medical field.

Result:

Increased Website Traffic: The campaign led to a increase in traffic to ACMSO’s website as students sought more information.

Enhanced Engagement: Engagement on social media channels surged, with many students actively interacting with the content.

Heightened Awareness: The campaign successfully made many students aware of scribing as a viable career path, leading to a growing interest in this option.

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