Driving Awareness and Traffic for Bum Roll
Objective:
Bum Roll aimed to increase brand awareness and drive traffic to their website. The target audience included conservative groups, eco-friendly communities, and home, decor, and cleaning enthusiasts.
Strategy & Execution:
We launched an influencer marketing campaign, partnering with influencers who resonated with Bum Roll’s target audiences. The content highlighted Bum Roll’s sustainability, practicality, and appeal to conservative values. The campaign was executed on Instagram, Pinterest, and Tiktok.
Results:
The campaign significantly increased Bum Roll’s social media presence, with more people becoming aware of the product. Over time, this growing awareness led to a gradual increase in website traffic, strengthening the brand’s online presence.