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Boosting Awareness and Sales for EP Publishing on Amazon
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Objective:
To boost awareness and drive sales for EP Publishing’s range of coloring books, puzzle books, and animal-related word search books on Amazon.
Strategy:
We implemented a versatile influencer marketing campaign to identify the most effective approaches and influencers for promoting EP Publishing’s products. The goal was to raise awareness among potential customers and generate sales through Amazon.
Results:
- Increased Awareness: The campaign successfully built awareness around EP Publishing’s products, reaching a broader audience.
- Boosted Sales: Sales on Amazon saw a notable increase as a direct result of the influencer-driven promotion.
- Positive Feedback: Influencers responded enthusiastically to the books, sharing their love for the products and encouraging their followers to purchase.