Amplifying Sustainability: How Influencers Helped Terum Reach Eco-Conscious Users
Objective:
Terum aimed to raise awareness about its sustainability-focused brand within communities that value eco-friendly practices. The goal was to increase brand visibility and drive app downloads by engaging influencers who resonate with the sustainability-conscious audience.
Strategy:
We launched a targeted influencer marketing campaign, collaborating with influencers known for their commitment to sustainable living. These influencers created authentic content that highlighted Terum’s eco-friendly values, showcasing the app as a must-have tool for those interested in sustainability.
Result: Through a well-executed influencer marketing campaign, Terum successfully raised awareness among sustainability-conscious communities, leading to a significant increase in app downloads and solidifying the brand’s position in the eco-friendly space.
